BracketFence

The BracketFence blog

Field notes on wardrobing, bracketing, serial returners, and the decision layer of returns.

Size runs and the bracketing economy

Behind every bracketed order is a size run: the same style in two or three adjacent sizes, shipped to one address. For the customer it is a fitting ro...

Using fit data to cut bracketing at the source

Bracketing is a symptom. The disease is fit uncertainty, and your own returns data is the diagnostic....

Bracketing benchmarks for apparel brands

How much bracketing is normal? It varies by category, but some patterns hold across apparel....